Sober October: 5 Reasons to Banish the Booze this October

With news just dropping that we’re heading for another lockdown, there is no better opportunity than now to make positive changes, not only for our health but overall mental and physical wellbeing.

Self-care is not just for Sunday, people! So, check out our top 5 reasons for going sober this October below:

Better Quality Sleep

Enjoying a “nightcap” before bed is often related to aiding a good night’s sleep, however, you may find that rather than waking up in the morning feeling fresh as a daisy, you feel worse than if you hadn’t indulged at all. Supping alcohol may help you fall asleep initially, but the quality of your sleep is poor, why? This is because alcohol messes with your sleep cycle and leaves you stuck for too long in “Deep Sleep” mode, whilst denying you of that all important, holy grail, Rapid Eye Movement (REM) stage. It is during this stage that the body replenishes and restores itself and basically makes the world a better place, so missing out on it is a bummer, to say the least.

No Drunk, Binge Eating

Ever come home from a night out with enough cheesy chips to feed the 5,000? Or, how about spending all your takeaway money on those tequila slammers and having to pull a Gordon Ramsey in the kitchen and find anything that even (slightly) resembles food and stuff it between two slices of bread (watches Idiot Sandwich gif on repeat). This is because the hypothalamus (the part of the brain that regulates appetite) is affected by alcohol and in other words, is tricked into thinking you need way more munchies than you actually do.

Raise Money for Charity & Save Money

Going sober for October won’t only save you dollar, it’s an opportunity to help others by raising vital funds for Macmillan Cancer Support. Not only will you inspire others but you’ll also provide much-needed physical, financial and emotional support to the millions of people living with cancer, at a time when they need it most. Head to – Sign up and choose to go 31, 21 or 14 days sober and become a #soberhero

Improve Wellbeing & Boost Immunity

Is it a hangover? Is it the flu? Research shows that alcohol can start depleting our immune system just 20 minutes after that first drink and the negative effects can last up to several days after! As we head into colder months, do yourself a favour by swapping that Gin & Tonic for something that will leave you glowing from the inside out…

Lime & Soda, who?

Enter Amplify – bursting with orange, lemon, ginseng, juniper and lemongrass. Bringing “Zing and Zest” to the alcohol-free market and you a refreshing, sophisticated, experimental drink with no “beer fear” the morning after. Serve 50ml of Amplify in your most aesthetically pleasing glass topped with ice and Fever – Tree Mediterranean tonic water and a twist of orange. You can also check out or AF cocktails here. Sober October never tasted so good.

Feeling inspired? Don’t forget to tag us @drinkamplify on Instagram with how you’re drinking Amplify this Sober October Wanna turn it up? Check out your nearest stockist here.